Designed at Merchsource
Creative Direction: Joel Hanlin, Lisa Kelly Nguyen
Graphic Design: Jacky Northgrave, Ilya Sandomirsky
Conceptual proposal to to referesh a Novelty gifting brand identity. The challenge was to turn a seasonal gifting brand into a year round retail program. My concept was to embrace and celebrate the seasonal nature of novelty gifting, while visually unifying the disparate Winter & Summer identities.