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Designed at Merchsource Creative Direction: Joel Hanlin, Lisa Kelly Nguyen Graphic Design: Jacky Northgrave, Ilya Sandomirsky Conceptual proposal to to referesh a Novelty gifting brand identity. The challenge was to turn a seasonal gifting brand into a year round retail program. My concept was to embrace and celebrate the seasonal nature of novelty gifting, while visually unifying the disparate Winter & Summer identities.