Designed at Merchsource
Creative Direction: Pip Tompkin
Industrial Design: Sam McClellan, Denny Liao
Graphic Design: Angelo Tasca, Ilya Sandomirsky
Early concepts for a remote control toy sub brand for Sharper Image. Our concept was to use dynamic imagery inspired by racing posters and comic books to appeal directly to kids, balanced with bold, clever messaging that speaks to their parents at the same time.