Sharper Image Racing Club
Designed at Merchsource Creative Direction: Pip Tompkin Industrial Design: Sam McClellan, Denny Liao Graphic Design: Angelo Tasca, Ilya Sandomirsky Early concepts for a remote control toy sub brand for Sharper Image. Our concept was to use dynamic imagery inspired by racing posters and comic books to appeal directly to kids, balanced with bold, clever messaging that speaks to their parents at the same time.