Hugs & Cuddles
In-House Design for MerchSource Creative Direction: Andy Nunez Photography: David Roth Graphic Design and Art Direction: Ilya Sandomirsky Hugs & Cuddles is an innovative plush brand we launched at Walmart this year, designed to foster the emotional bond between children and their stuffed animals. Our collection is inspired by the warmth and comfort of clouds, creating a soft, huggable world for kids to explore. To enhance the shopping experience, we developed distinctive hang tags that clearly differentiate our various plush categories. Our thoughtfully art-directed lifestyle photography beautifully captures the essence of this connection, showcasing the joy and comfort that Hugs & Cuddles bring to children’s lives.