FAO Schwarz - Animated Stickers

In-House Design for MerchSource Creative Direction: Joel Hanlin Motion Design: Maggie Gutierrez, Angelo Tasca and Ilya Sandomirsky A series of animated stickers created for the GIPHY platform to coincide with the launch of the 160 Years Of Toys campaign for FAO Schwarz. We created animated versions of classic FAO icons to be used as stickers for social media posts. In the 6 months since launch, these stickers have had over 6 million views.